“Inside every organization resides ideas, messages, and passions, that once realized, formulate experiences. To share them, the amorphous must be shaped into tangibles that resonate with audiences. This is the art of ‘shapeshifting’, and with this concept, I craft targeted results through design-related disciplines.”
Form and Function: A Balanced Approach
Successful results are formed through a confluence of roles, and as a project takes shape, I shift between four main disciplines as a balanced approach to my work.
Design Direction
When guiding a project or team, I shape its collective process, ensuring that assets and resources are inspired and organized, and form an environment of camaraderie, idea creation, and best practices. This results in:
- ROI & Value (strategy, surveying, brainstorming, concepting, ideation)
- Leadership (mentoring, guidance, supervision)
- Project Management (people, process, budget, time)
- Messaging (copywriting)
User Experience Design (UXD)
When evaulating the perspective of a screen-based user, I shape usability with an intuitive interface, and form a strong foundation for a compelling user experience. This results in:
- Sitemaps
- User Interfaces
- Workflow Diagrams & Wireframes
- Prototypes
- User Testing
Identity, Graphic, and Screen-Based Design
When effecting an organization’s impact in the marketplace, I shape its messaging with visual flair, and form unique creative for brands, products, and services. This results in:
- Branding & Corporate Identity (logos, stationery, and applications)
- Style Guides, Sheets, and Graphic Standard Manuals (brand identity, websites)
- Advertising & Marketing (banner ads, direct mail, eblasts/newsletters)
- Graphic & Print Designs (collateral, publications, standalone pieces)
- Mobile, Screen, and Web Designs (mood boards, comps, revisions)
- Social Media Integrations
- Wayfinding & Signage
Web Development
When establishing and/or maintaining an organization’s online presence, I shape its programming with a responsive design approach, and form standards-compliant code that separates content from presentation. This results in:
- Responsive Web Design (RWD) Methodology and Practice (mobile first, viewports, breakpoints, media queries)
- Front-end Web Development, Semantic Code Markup (HTML, CSS), Programming (JavaScript, PHP), and Web Standards
- Cross-Platform & Web Browser Compatibility
- Accessibility & 508 Compliance
- Frameworks, Libraries, and Preprocessors (Bootstrap, Foundation, jQuery, Less, SASS)
- Content Management System (CMS) Integrations (proprietary and open-source)
Taking Shape
An online portfolio shaped by the above disciplines is available for viewing by request. It contains works arranged by “campaigns”, and includes various forms of design and development.