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My online design portfolio is intended for viewing by prospective employers, who may request to view my work via the contact form.

Shaping Results

“Inside every organization resides ideas, messages, and passions, that once realized, formulate experiences. To share them, the amorphous must be shaped into tangibles that resonate with audiences. This is the art of ‘shapeshifting’, and with this concept, I craft targeted results through design-related disciplines.”

Form and Function: A Balanced Approach

Successful results are formed through a confluence of roles, and as a project takes shape, I shift between four main disciplines as a balanced approach to my work.


Design Direction

When guiding a project or team, I shape its collective process, ensuring that assets and resources are inspired and organized, and form an environment of camaraderie, idea creation, and best practices. This results in:

  • ROI & Value (strategy, surveying, brainstorming, concepting, ideation)
  • Leadership (mentoring, guidance, supervision)
  • Project Management (people, process, budget, time)
  • Messaging (copywriting)

User Experience Design (UXD)

When evaulating the perspective of a screen-based user, I shape usability with an intuitive interface, and form a strong foundation for a compelling user experience. This results in:

  • Sitemaps
  • User Interfaces
  • Workflow Diagrams & Wireframes
  • Prototypes
  • User Testing

Identity, Graphic, and Screen-Based Design

When effecting an organization’s impact in the marketplace, I shape its messaging with visual flair, and form unique creative for brands, products, and services. This results in:

  • Branding & Corporate Identity (logos, stationery, and applications)
  • Style Guides, Sheets, and Graphic Standard Manuals (brand identity, websites)
  • Advertising & Marketing (banner ads, direct mail, eblasts/newsletters)
  • Graphic & Print Designs (collateral, publications, standalone pieces)
  • Mobile, Screen, and Web Designs (mood boards, comps, revisions)
  • Social Media Integrations
  • Wayfinding & Signage

Web Development

When establishing and/or maintaining an organization’s online presence, I shape its programming with a responsive design approach, and form standards-compliant code that separates content from presentation. This results in:

  • Responsive Web Design (RWD) Methodology and Practice (mobile first, viewports, breakpoints, media queries)
  • Front-end Web Development, Semantic Code Markup (HTML, CSS), Programming (JavaScript, PHP), and Web Standards
  • Cross-Platform & Web Browser Compatibility
  • Accessibility & 508 Compliance
  • Frameworks, Libraries, and Preprocessors (Bootstrap, Foundation, jQuery, Less, SASS)
  • Content Management System (CMS) Integrations (proprietary and open-source)

Taking Shape

An online portfolio shaped by the above disciplines is available for viewing by request. It contains works arranged by “campaigns”, and includes various forms of design and development.

Portfolio Request »


Disclaimer: Please note that all of the contents found on this website are copyright and reproduction of any kind is strictly prohibited without the prior express written consent of Chris Duncan and/or the companies and organizations for which these designs have been created. Visual design, layout and code may not be reused without permission.

Copyright © 2017 Chris Duncan. All Rights Reserved.

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